Diamond Buying Guide
Your path to finding the perfect gem.
Buying a diamond is a significant and personal experience. It's often a once-in-a-lifetime purchase that reflects timeless beauty and value—just like the diamond itself.
To ensure you make an informed decision, it's essential to understand the 4Cs that determine a diamond’s quality and value. Here’s a quick guide to these four critical factors:
1. Carat (Weight)
- Diamonds are measured in carats, where 1 carat = 0.2 grams or 100 points.
- Example: A half-carat diamond is 50 points, and a quarter-carat diamond is 25 points.
- Larger carat weight = higher value.
- A 1-carat diamond typically has a diameter of 6.4–6.5 mm and a height of about 3.87 mm.
2. Clarity
- Most diamonds have natural inclusions or blemishes formed during their creation, categorized as:
- Internal flaws (inside the diamond)
- External flaws (on the surface)
- Combined flaws (both types)
- Clarity Scale: Flawless (FL) to Included (I)
- Popular grades: VS1 to SI2 – flaws not visible without magnification

3. Color
- Diamonds naturally vary in color, from colorless (D, E, F) to light yellow or gray (N–Z).
- The most valuable diamonds are colorless, referred to as "Top Collection."
- Common grades G–H offer an excellent balance of quality and value.

4. Cut
- A diamond’s cut determines its brilliance and how it reflects light.
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Key elements of a good cut:
- Proportions
- Symmetry
- Light reflection
- Cut Scale: Excellent, Very Good, Good, Fair, Poor
- Even a high-clarity, colorless diamond will look dull if poorly cut.
Pro Tip: Look for diamonds with certifications from trusted organizations such as:
- GIA – Gemological Institute of America
- IGI – International Gemological Institute
- CGL – Central Gem Laboratory
These certifications guarantee your diamond’s quality and authenticity.
Your Forever Sparkle Awaits
Understanding the 4Cs ensures you’ll find a diamond that matches your style, budget, and occasion.
Remember: The true beauty of a diamond lies in its ability to make you or a loved one shine!