Diamond Buying Guide

Your path to finding the perfect gem.

Buying a diamond is a significant and personal experience. It's often a once-in-a-lifetime purchase that reflects timeless beauty and value—just like the diamond itself.

To ensure you make an informed decision, it's essential to understand the 4Cs that determine a diamond’s quality and value. Here’s a quick guide to these four critical factors:


1. Carat (Weight)

  • Diamonds are measured in carats, where 1 carat = 0.2 grams or 100 points.
  • Example: A half-carat diamond is 50 points, and a quarter-carat diamond is 25 points.
  • Larger carat weight = higher value.
  • For instance, a 1-carat diamond typically has a diameter of 6.4–6.5 mm and a height of about 3.87 mm.

2. Clarity

  • Most diamonds have natural inclusions or blemishes formed during their creation. These are categorized as:

    • Internal flaws (inside the diamond).
    • External flaws (on the surface).
    • Combined flaws (both types).
  • Clarity scale: Flawless (FL) to Included (I).

    • Popular grades: VS1 to SI2, where flaws are not visible without magnification.


3. Color

  • Diamonds naturally vary in color, from colorless (D, E, F) to light yellow or gray (N–Z).
  • The most valuable diamonds are colorless, referred to as "Top Collection."
  • Common jewelry diamonds range in grades G–H, offering an excellent balance of quality and value.


4. Cut

  • A diamond’s cut determines its brilliance and how it reflects light.

  • Key elements of a good cut:

    • Proportions.
    • Symmetry.
    • Light reflection.
  • The Cut scale: Excellent, Very Good, Good, Fair, Poor.

    • Even a high-clarity, colorless diamond will look dull if it’s poorly cut.

Pro Tip: Look for diamonds with certifications from trusted organizations such as the GIA (Gemological Institute of America), IGI (International Gemological Institute), or CGL (Central Gem Laboratory). These certifications guarantee the diamond’s quality and authenticity.


Your Forever Sparkle Awaits
Understanding the 4Cs ensures you’ll find a diamond that matches your style, budget, and occasion. Remember, the true beauty of a diamond lies in its ability to make you or a loved one shine!