Why Smaller Watches Are Making a Comeback — And Why 37mm Is the Perfect Size

For many years oversized watches dominated the market. Cases grew larger and thicker, often exceeding 44mm or more. But in recent years collectors and watch enthusiasts have begun returning to something more refined: classic watch proportions.

Across independent brands and modern microbrands alike, smaller watches are quietly making a comeback. Sizes between 36mm and 38mm are increasingly seen as the sweet spot — elegant, balanced, and timeless.

The Era of Oversized Watches

In the early 2000s watch sizes expanded dramatically. Inspired by diving watches and military designs, brands began producing cases larger than ever before.

While bold watches had their moment, many collectors began to rediscover the elegance of smaller proportions — especially when looking back at vintage watches from the 1950s, 60s and 70s.

During that era, most watches were between 34mm and 38mm — a size that felt balanced, comfortable, and versatile on nearly any wrist.

Why Collectors Are Returning to Classic Sizes

Modern collectors increasingly appreciate watches that feel refined rather than oversized. A smaller watch often offers several advantages:

• More balanced proportions on the wrist
• Greater comfort for daily wear
• Elegant presence rather than visual bulk
• A timeless design that avoids trends

Instead of dominating the wrist, smaller watches feel integrated with it. They emphasize design and detail rather than sheer size.

Why 37mm Is Considered the Sweet Spot

A 37mm watch sits right in the middle between vintage elegance and modern usability. It feels classic without appearing too small, and modern without feeling oversized.

For many wrists, 37mm offers near perfect proportions. It allows the dial design to remain clearly visible while maintaining an elegant profile.

This balance is one reason why the Meshberg 37 Automatic collection was designed around this size.

Thin, Lightweight, and Comfortable

Beyond case diameter, another important element is overall profile. A watch that is thin and lightweight feels dramatically different on the wrist compared to a thick sports watch.

The Meshberg 37 Automatic was designed to maintain a slim profile and comfortable weight, making it ideal for everyday wear.

Instead of feeling heavy or oversized, the watch sits naturally on the wrist — something many collectors increasingly value.

A Truly Unisex Watch Size

Another reason smaller watches are returning to popularity is their versatility. A 37mm watch does not strictly define itself as men's or women's.

Instead, it sits comfortably in a space that works naturally for both. The result is a watch that feels elegant on a smaller wrist while still looking perfectly balanced on a larger one.

Classic Design Beyond the Meshberg Collection

The appeal of the 37mm size extends beyond a single collection. For example, the Star of David Heritage Premium Watch — available through The Israel Store — also uses the same balanced proportions.

Behind the Scenes: Building the Meshberg 37

The creation of the Meshberg 37 Automatic is documented in detail on the Rexx YouTube channel, showing how the watch is assembled and finished.

Personal Style and Watch Design

For many collectors, watches are not just tools — they are expressions of personal style. Custom builds and independent watch designs allow enthusiasts to choose proportions, textures and aesthetics that reflect their personality.

You can explore more about how watches reflect personal style in this guide: How Custom Watches Reflect Personal Style .

Timeless Proportions

Watch sizes will always evolve with fashion, but balanced proportions rarely go out of style.

At 37mm, the Meshberg Automatic embraces a classic philosophy — a watch designed to feel elegant, versatile, and comfortable for years to come.